About Us

Our Story — Born in the Stand

IllumiLevel™ was created by bowhunters, for bowhunters.

After years of hunting and consistently making perfect 10-ring shots on does (ok, maybe not perfect every time, but...), I noticed something many hunters struggle with—when a big buck showed up and the adrenaline hit, my accuracy dropped. The only difference? I wasn't using my bubble level, and consequently I was canting my bow causing my arrows to drift right/left.

When there was time to breathe, to check the pin, then the bubble, then back to the pin—shots were right where they needed to be. But when a buck slipped in unexpectedly or the excitement took over, that little bubble might as well have disappeared. I just didn’t use it.

So, we built a solution—not to sell, but to solve a problem I personally faced in the woods. When I shared the idea with other hunters, I realized I wasn’t alone. Everyone seemed to have the same story… and they wanted one too. We also recognized its potential with young bow shooters learning proper shooting technique. 

And that’s how IllumiLevel™ was born.

Proudly made in Iowa—big buck country, our goal is simple: keep your eye on your pin and our device will tell you when to shoot, making the shot count when it matters most.

We hope IllumiLevel™ helps turn your buck of a lifetime into your favorite mount.